Privacy Policy
Privacy Policy
Drafted by @Bianca – 23 sep 2026
Introduction
All About U ("All About U", "we", "us", or "our") provides small-group and private travel experiences in and around Utrecht, the Netherlands. This Privacy Policy explains what personal information we collect through our website [allaboutu.com] (the "Site") and when you book or inquire about an experience, how we use it, who we share it with, and the choices and rights you have.
By using the Site or booking an experience with us, you agree to the collection and use of information as described in this policy. If you have any questions, you can contact us at hello@[domain].com.
This policy may reference third-party services (such as booking, payment, or email tools) we use to run our business; those providers have their own privacy policies governing how they handle your information.
Information We Collect
When you book or inquire about an experience. When you make a booking, request a quote, or contact us through the Site, email, or a booking platform, we may collect: your name, email address, phone number, postal address, cruise line or hotel details (when relevant to pickup/drop-off), number of guests, special requests (e.g., dietary or mobility needs), and payment information.
When you submit a contact or inquiry form. We collect the information you provide, such as your name, email address, and the content of your message, so we can respond to you.
When you visit the Site. Like most websites, we automatically collect certain information about your device and browsing activity, including your browser type, IP address, time zone, pages viewed, and how you interact with the Site. We collect this through cookies and similar technologies (see "Cookies & Website Analytics" below).
When you sign up for updates. If you subscribe to emails or a newsletter, we collect your email address and, where provided, your name.
We do not knowingly collect more information than we need to run our experiences and respond to you.
How We Use Your Information
We use the information we collect to:
Process and confirm your booking, and plan and deliver your experience (e.g., arranging pickup, group size, dietary or accessibility needs)
Communicate with you before, during, and after your experience, including responding to inquiries
Process payments and send invoices or receipts
Send you confirmations, itinerary details, and practical information related to your booking
With your consent, send you occasional updates, offers, or newsletters about our experiences
Improve the Site and our experiences, including understanding how visitors use the Site
Comply with our legal, tax, and accounting obligations
Detect and prevent fraud or misuse of the Site
We do not sell your personal information.
Cookies & Website Analytics
Our Site uses cookies and similar technologies. Some are necessary for the Site to function (e.g., remembering your booking form entries); others help us understand how visitors use the Site so we can improve it, such as through Google Analytics or a similar analytics tool.
When required by law, we will ask for your consent to non-essential cookies via a cookie banner when you first visit the Site. You can change your cookie preferences at any time through the banner or your browser settings. Most browsers also let you block or delete cookies, though doing so may affect how the Site functions.
Sharing With Third Parties
We do not sell or rent your personal information. We share information only as needed to run our business:
Payment processors (e.g., Stripe or a similar provider), to securely process your payment
Booking and scheduling tools, to manage reservations and calendars
Email and communication tools, to send confirmations, updates, and (with your consent) marketing emails
Website hosting and analytics providers, to run and improve the Site
Travel advisors or agents, when you book through one, so we can coordinate your experience
Professional advisors and authorities, where required to comply with the law, respond to legal requests, or protect our rights
These providers only receive the information they need to perform their service and are required to protect it.
Data Retention
We keep your personal information only as long as necessary to fulfil your booking, respond to your inquiry, and meet our legal, tax, and accounting obligations (Dutch law generally requires financial records to be kept for 7 years). Marketing data (such as a newsletter subscription) is kept until you unsubscribe or ask us to delete it. When information is no longer needed, we delete or anonymize it.
Your Rights
All About U is based in the Netherlands, and your personal information is processed in accordance with the EU General Data Protection Regulation (GDPR). Regardless of where you live, you have the right to:
Access the personal information we hold about you
Correct inaccurate or incomplete information
Request that we delete your information, where applicable
Object to or restrict certain processing (for example, marketing emails)
Withdraw consent at any time, where processing is based on consent
Request a copy of your information in a portable format
Lodge a complaint with a data protection authority — in the Netherlands, the Autoriteit Persoonsgegevens
To exercise any of these rights, contact us at hello@[domain].com. We will respond within a reasonable time and in accordance with applicable law.
Children's Privacy
Our experiences and Site are intended for adults planning travel. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it.
Changes to This Policy
We may update this Privacy Policy from time to time, for example to reflect changes in our practices or for legal reasons. We will post the updated version on this page with a revised effective date. We encourage you to review this page periodically.
Contact Us
If you have questions about this Privacy Policy or how we handle your personal information, contact us at:
All About U Utrecht, the Netherlands hello@allaboutu.nl