FOR TRAVEL ADVISORS

A new private experience partner in Utrecht for your luxury clients.

Many of your clients travelling to the Netherlands pass through Amsterdam before or after a European river cruise. Amsterdam has long been the country's most visited city, but just 30 minutes away lies Utrecht, with just as much history and character, and far fewer crowds.

As American and Canadian interest in the Netherlands grows beyond Amsterdam, Utrecht is emerging as the country's best-kept secret. All About U gives your clients a private, premium way to discover it and gives you a partnership that works.

Small group tours, luxery private guided tours, local Utrecht food tour, discover the real Dutch way of living in Utrecht with Renée your local host.

  • The Ultimate U — A small group introduction to Utrecht's wharf cellars, hidden courtyards and centuries of history. 3 hours · From €295 per couple

  • The Hidden U — An exclusive journey into Utrecht's secret corners, for travellers who want to go further. 3 hours · From €295 per couple

  • The Taste of U — Utrecht through its flavours: local producers, curated tastings, and a stop at a hidden brewery in the wharf cellars. 4 hours · From €395 per couple

  • The Floating U — A private boat experience along Utrecht's historic canals, with a welcome drink and curated Dutch tasting. 3 hours · From €495 per couple

Every experience runs in small groups of up to 8 guests, and can be tailored around your client's interests, schedule, and special occasions. A fully private, exclusive-use experience is also available on request ideal for clients seeking maximum privacy or celebrating a special occasion.

What We Offer

All About U doesn't sell standard city tours. We design intimate, small-group experiences walking, by boat, or through Dutch gastronomy led by a local host with over 20 years of guiding experience across Amsterdam, Utrecht and the Netherlands, including extensive experience hosting American and Canadian river cruise travellers.

  • "Our tour guide was phenomenal! She knows her city and was excellent in teaching us the history and culture of Utrecht. Highly recommended!"

    Richard H.

  • "Our tour guide with All About U was a wonderful professional who was very nice and easy to listen to - we got her through Tauck River Cruise - amazing job!"

    Danny Thompson

  • "We took a small stop in Utrecht a few weeks ago and had a private tour with Renée. We didn’t know what to expect about the town but we knew we had a special guide. Not only was she great but the town was gorgeous. What a find! When you’re in Utrecht please find Renée. You will have an awesome day in an awesome town"

    Jeffrey Maconaghy

How it works

Get in touch

Reach out using the form below, or send us your client's travel dates and interests directly.

We design the fit

We recommend the experience or a custom combination that best matches your client's itinerary and interests.

Plan with purpose

Every project is different. We stay flexible, shaping the process around your flow.

Confirm and relax

You confirm and settle payment directly with us. We handle the rest through to the day of the experience.

The best private tours in Utrecht

Let’s Work Together

If you're interested in working with us, complete the form and tell us a little about your agency and your clients, and we'll be in touch within 24 hours.